Super Lucky Fortune Contest
A contest form was required for the collaboration with Prime Supermarket for 2019 Lunar New Year promotion. As it’s for the festive season, the elements and layout applied were heavily influenced by oriental theme designs. The overall colour scheme was paired with Super brand’s distinctive red colour, followed by a festive gold colour which is the perfect representation of this important festive season.
Super Lucky Cash Giveaway
In order to continue driving sales, a two-month cash giveaway campaign, featuring the grand prize of $10,000 was initiated. Each participant will have the opportunity to participate in the lucky draw with every pack purchase of participating Super products. The opportunity to win cash was a strong appeal to consumers; especially in the South-East Asia region, therefore this campaign was considered successful. Various POSMs were executed and strategically placed islandwide to better promote this campaign.
Super Football Mugs
With the commencement of FIFA World Cup in 2018, Super brand saw an opportunity to market its coffee and tea products to football fans in Singapore. The concept of this campaign was to feature seven of the ‘more popular’ or ‘stronger’ nations of the 2018 FIFA World Cup through an exclusive collection of mug designs along with supporting marketing collaterals. In order to prevent copyright infringements, colours and landmarks were used instead to represent the respective nations.
Super x BreadTalk Campaign
Super brand’s collaboration with BreadTalk for a promotional campaign in August 2018 was one of the first few partnerships the company had. The idea of complimenting sweet/savoury buns over a cup of coffee was an enticing thought not only for both brands but also for consumers. The concept of the campaign was to incorporate Super and BreadTalk’s distinctive assets while ensuring equal distribution and that the assets compliment holistically.
