L’OR POS Displays
Four POS displays were executed to further promote the launch of L’OR in Singapore. The displays were strategically located across the island to better engage with targeted consumers. The design of the display and assets were crafted with premiumization and consistency in mind, while at the same time, making sure to bring out the key messages clearly yet subtly.
Gondola Display
The concept of ‘capsule art’ was inspired by L’OR’s unique aluminium coffee capsules. The array of L’OR’s variant colors offers an opportunity to promote not only the brand and its capsules, but also capture great attention, while maintaining L’OR’s premium quality and identity.
Sampling Cart Display
The concept of the sampling cart was to further drive the artistry of LOR’s aluminium capsules. The concept and model of the sampling cart were inspired by the experience of watch viewing at luxury watch boutiques, whereby consumers get to experience, be up close and personal with what caught their eye and finally choose the favourite option. The act of a coffee barista pulling a drawer of capsules and offering consumers their favourite coffee is an important experience that consumers would not only be impressed but also relate with LOR’s luxurious and superior identity.
Standee Display
The display and description of L’OR’s distinctive capsules were to allow consumers to experience L’OR up close. The purpose was to introduce L’OR to a new group of targeted audiences. The layout was kept as simple as possible while making sure key messages were successfully sent across. The standee was crafted with wood as its base, so as to ensure that it looks premium and sturdy. The overall look of standee was prepared and designed with the other collaterals in mind so as to ensure they remain consistent.
Supermarket Display Bay
Shelf Wobbler
A series of shelf wobbler was executed for the bi-monthly promotions that L’OR has to offer for their consumers. The layout and design were kept consistent and simple while ensuring key assets and information were visible. A pop-up effect of the capsule was applied to further enhance the impact of the wobbler.
Shelf Vision Banner
The purpose of the shelf vision banner was to showcase L’OR’s premium aluminium coffee capsules. Supporting key messages and assets were portrayed to maintain consistency and alignment across all POSM.
